"The great enemy of clear language is insincerity. When there is a gap between one's real and one's declared aims, one turns, as it were, instinctively to long words and exhausted idioms, like a cuttlefish squirting out ink."
Thursday 11 April 2013
Act in haste, repent in waste
I picked up this slightly al dente leaflet at my work the other day. They were going to get them pulped, but they hate waste more than they hate proofing errors...
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